Lac 3 · La Goulette · Tunis · contact@polycall.tn · +216 58 554 061
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PolyCall · Our DNA

12 years of obsession for human quality.

Founded in 2014 in Tunis, PolyCall was born from a conviction: a contact centre can be a place of excellence AND personal growth. Not a compromise — a requirement.

Our story · 2014 → 2026

From 5 advisors to a proprietary AI ecosystem.

2014

PolyCall founded in Tunis, Avenue Habib Bourguiba

5 agents, 1 client, one conviction: customer relations can be a profession of excellence in Tunisia.

2017

Triple ISO certification

ISO 9001 + ISO 18295-1 + ISO 18295-2 — each standard audited separately by an accredited body.

2019

European expansion

50 advisors, French market opens, first nearshore contracts.

2021

Growth & structuring — PolyCall 2

Move to Avenue Mohamed V (PolyCall 2). 80 advisors, ScrumMaster team structuring, large-scale multilingual operations begin.

2025

GENEIA founded · Move to Lac 3

Deep-tech subsidiary dedicated to AI R&D applied to customer relations. New headquarters at Rue Sokrate, Lac 3, La Goulette.

2026

TYRIA launch · ISO 27001 · EcoVadis process

Proprietary AI ecosystem, 8 modules in production, 19 active AI flows, 151 API endpoints. ISO 27001 certification obtained. EcoVadis CSR audit underway, structuring of the European nearshore offering.

The leadership team

A vision, carried by operators.

Fethi Ben Hassen — Chief Executive Officer of PolyCall
Chief Executive Officer
Fethi Ben Hassen

A vision carried by an operator.

Founder PolyCall · GENEIA (TYRIA) · Since 2014

Customer-relations architect. 15+ years in contact centres. Founder of PolyCall (2014) and GENEIA, its deep-tech subsidiary behind TYRIA. Convinced technology must serve people — not replace them.

My conviction has stayed the same since day one: a contact centre is first and foremost a human place, where service quality cannot exist without quality of work environment.

You can't ask an advisor to love their job if you don't give them the means to do it well. Our AI, our training, our culture — it all starts there.
LinkedIn — Fethi Ben Hassen
Our values · 3 pillars

Three principles, upheld for 12 years.

01

Transparency

Every figure we publish is measured and audited. We never declare — we prove. Our reports are accessible, our sources are cited.

02

Human excellence

Our advisors are not interchangeable resources — they are trained, supported, valued professionals. The 3% turnover isn't an accident: it's an operational choice.

03

Responsible innovation

Our AI does not automate humans — it gives them the means to be better. Every algorithm remains explainable, every decision remains overridable by a supervisor.

Our place, our only home

Tunis · Lac 3 — one address, because we believe in it.

🇹🇳 Tunisia · Tunis Lac 3

Single HQ — operations & commercial

Rue Sokrate, Kheireddine industrial zone, La Goulette · Kram. Dedicated 3,200 m² building. 100+ permanent staff, of whom 30%+ have been here from day one. IT, quality, training, AI, HR teams — everyone under one roof. We have no offices in Paris, Geneva or Brussels: our European clients (France, Switzerland, DACH, Belgium) are served from Tunis, by teams who see each other every day.

Visit our premises, meet our teams.

The best way to understand PolyCall is to come in. Our La Goulette premises are open for any client visit — by appointment, during operational hours.

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